From Pete Zarria:
A reason to cruise the alleys. Marshalltown, Iowa, on the Lincoln Highway. Well, behind the Lincoln. This is truly the backside of America. Along the Lincoln Highway, back in the alley, a once-proud brand proclaimed by a once-proud merchant. These old paintings, "ghosts" of the advertising past, made the hard sell. In doing so, they left of a glimpse of the past and brands no longer found. A style of decoration rarely done anymore.